I like them both.
The Son of Santa cover doesn't really make me think "catalog" so much because the image draws me in, at which point I read the title and think, "Son of Santa? This could be some wacky fantastic fun, like those Chris Moore books that are so entertaining."
At which point I buy it and throw my weekly budget off, therefore I am eating raman noodles the next day.
I hate raman noodles.
Way to go there, Sugar Ray Dodge